SEO report of adventurekituk.co.uk

Outdoor Equipment from Adventure Kit UK

www.adventurekituk.co.uk/

As specialist suppliers of outdoor equipment for group use by centres and expeditions, Adventure Kit UK can get groups of people outdoors and into the ...

   

 Tasks

  • Make the site mobile device friendly.
  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.adventurekituk.co.uk/

Character length : 25

Title
Outdoor Equipment from Adventure Kit UK
Description
As specialist suppliers of outdoor equipment for group use by centres and expeditions, Adventure Kit UK can get groups of people outdoors and into the mountains or onto the water safely and economically.
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Good! The website uses SEO friendly URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Strict
Encoding
Perfect! The character encoding is set: UTF-8.
Language
Error! No language localization is found.
Title
Outdoor Equipment from Adventure Kit UK

Character length : 39

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 43%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
144300
Heading structure in the source code
  • <H2> GEAR YOU CAN TRUST
  • <H3> With products from tried and tested brands, you know you can rely on Adventure Kit UK to keep you warm, dry and safe.
  • <H2> EQUIPPED TO EXPLORE
  • <H3> We can supply everything you need for a couple of hours orienteering to a full-blown expedition in the Himalayas.
  • <H2> SHELTER FROM THE ELEMENTS
  • <H3> All our kit has been carefully selected for a great blend of performance, comfort, price and durability.
  • <H2> EXPERTISE ACROSS ACTIVITIES
  • <H3> We have the experience to advise you and to equip you for adventure on land and on water.
  • <H1> Adventure Kit UK
  • <H4> Product categories
  • <H4> Special Offers
  • <H4> Customise your equipment
Word cloud
  • kit12
  • adventure9
  • products7
  • outdoor5
  • equipment4
  • always4
  • been3
  • please3
  • all3
  • offers3
  • price2
  • activities2
  • used2
  • clothing2
  • helmets2
  • gear2
  • special2
  • website2
  • source2
  • years2
  • durability2
  • advice2
  • dormitory2
  • rely2
  • climbing2
  • walking/mountain2
  • watersports2
Keyword matrix
wordtitledescriptionsheading
kit
adventure
products
outdoor
equipment
always
Two Word cloud
  • used adventure2
  • always been2
  • for all2
  • all our2
  • adventure kit2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 4 images on this web page.

Alternate attributes for the following 3 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Technologies

Mobile optimization
Error! This website is not optimized for mobile devices... It is optimized for devices which have at least 950px wide display!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
737 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.adventurekituk.co.uk/js/jquery.min.js
  • http://www.adventurekituk.co.uk/js/jquery.cycle.min.js
  • http://www.adventurekituk.co.uk/js/jquery.localscroll.js
  • http://www.adventurekituk.co.uk/js/jquery.scrollTo.js
  • http://www.adventurekituk.co.uk/js/jquery.easing.1.2.js
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 22 different links.
Internal links: 21
External links: 1

External links:

Link text (anchor) Link strength
Website designed in North Wales by Neil Robertson

Internal links:

Link text (anchor) Link strength
http://www.adventurekituk.co.uk/index.htm
http://www.adventurekituk.co.uk/contact-adventure-kit-uk.htm
HOME
ABOUT US
PRODUCTS
Walking/mountain
Watersports
Climbing
Dormitory
SERVICES
CONTACT
OFFERS
outdoor products
contact us
Walking/mountain: Tents, sleeping bags, stoves, waterproofs, clothing, footwear, lighting, cooking, rucksacks, accessories.
Watersports: Canoes, kayaks, flotation, paddles, buoyancy aids, clothing, neoprene, helmets.
Climbing: Ropes, slings, carabiners, hardware, harnesses, helmets, rock boots.
Dormitory:
Check out our latest special offers »
Read more »
TOP

 Website security

IP
79.170.40.165
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Good! We have not found any unencrypted email addresses.

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 Icons

Favicon
Error! No favicon is found. Using favicon helps to build a better brand quicker.

 Order of Heading elements on mobile by position

  • H2 : EQUIPPED TO EXPLORE, ( 0px from top )
  • H3 : We can supply everything you need for a couple of hours orienteering to a full-blown expedition in the Himalayas., ( 0px from top )
  • H2 : GEAR YOU CAN TRUST, ( 440px from top )
  • H3 : With products from tried and tested brands, you know you can rely on Adventure Kit UK to keep you warm, dry and safe., ( 470px from top )

 Typos

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